Marketing Specialist

US-KY-Louisville
Job ID
2018-1498
Entity
Car Keys Express
Department
Marketing

Overview

We’re a successful, small company based in Louisville. We’re growing rapidly, undergoing a national expansion. In the past five years, we’ve grown from 20 employees to 300. We’ve averaged 50% revenue growth each year over the past 5 years. We’re looking for an experienced Marketing Specialist to help play an important part in our growth. You’ll play a key role in designing and implementing plans when expanding a company. You'll experience the satisfying feeling of having your ideas immediately put into action--no waiting for a committee or bureaucracy to approve them first.

 

You’ll enjoy the stability and excitement which comes from working with a successful company undergoing a major expansion.

Our company’s been in business over twelve years, with an exciting new division growing nationwide offering a unique B2B service. 

Responsibilities

Job Summary:

Marketing Specialist will support the day-to-day customer facing functions of our business. You will assist in outbound or inbound marketing initiatives, ensure deliverables are met or exceeded, report on marketing initiative performance, and troubleshoot potential problems. You will also support the timely execution of sales initiatives and marketing campaigns.  

 

Primary responsibilities:

 

  • Support major marketing initiatives and work cross functionally to ensure accurate and timely execution
  • Maintain sales reporting by initiative and account
  • Conduct voice of the customer research
  • Initiate development of marketing collateral as needed to support sales and marketing activities including, print pieces, emails, advertisements, web pages, proposals, and reporting.
  • Manage and track lead generation programs
  • Manage marketing campaigns, including digital marketing
  • Support new initiative launches and trade show activities
  • Analyze and evaluate the overall effectiveness of sales methods, costs and results

Qualifications

Knowledge, Skills and Abilities Critical to Success:

  • Strong business acumen
  • Ability to prioritize and organize effectively
  • Ability to persuade customers and further sales
  • Ability to communicate orally and in writing in a clear and straightforward manner
  • Ability to work cross functionally
  • Ability to make decisions and solve problems while working under pressure
  • Analytical nature
  • Strong attention to detail

 

Job specifications, standards, and requirements:

 

  • Bachelor’s Degree in Marketing, Advertising or related discipline
  • 3+ years’ experience in a marketing role
  • Strong organization and prioritization skills
  • Proficiency with Google Analytics and web analysis tools
  • Ability to work well in a fast-paced, collaborative environment
  • Excellent analytical, communication and presentation skills

 

Salary Range

$45,000-$60,000 

 

Reports to

CKE Channel Manager

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